Cannabis retail

Selling It Right

Selling It Right is BC’s responsible service course for non-medical cannabis retail. It’s run by the same provincial program as Serving It Right, but it doesn’t cover selling or serving liquor.

Who needs Selling It Right

The program says Selling It Right is required for anyone involved in the sale of non-medical cannabis in BC: cannabis retail store licensees, the adults who sell in private or government cannabis stores, and people who market non-medical cannabis.

The course and exam

From the Selling It Right course page and FAQs on responsibleservicebc.gov.bc.ca.
Selling It Right
CourseFree, about 3 hours, three modules
Exam fee$35 plus tax, with 3 attempts
After 3 failed attemptsAnother $35 for 3 more
Exam30 multiple-choice questions, randomly drawn
Pass mark80% (24 of 30)
Time limitNone
Certificate lasts2 years from the day you complete the exam
LanguageEnglish only

What it covers

  • The effects of cannabis, including combined with alcohol and other intoxicants
  • Signs of intoxication and reducing the risks of cannabis use
  • What products can be sold, and how
  • Checking ID and preventing sales to minors
  • Assessing customers, refusing sales and asking someone to leave the store
  • Writing incident reports

Age and out-of-province rules

No one under 19 may be employed in a non-medical cannabis retail store. There’s no minimum age to take the course itself. Responsible service credentials from other provinces don’t qualify you to work in a licensed BC cannabis store: you need Selling It Right.

Questions people ask

+Is Selling It Right for liquor stores?

No. Selling It Right is for non-medical cannabis sales. Liquor store staff need Serving It Right.

+How long is Selling It Right valid?

2 years from the date you complete the final exam, shorter than Serving It Right’s 5 years.

+How much is the Selling It Right exam?

$35 plus tax, with 3 attempts included. The course is free.

+Can I work in a BC cannabis store with a certificate from another province?

No. The program says out-of-province credentials don’t qualify you; you must pass Selling It Right.

Sources

Updated October 26, 2026. Not affiliated with the Government of British Columbia, the Liquor and Cannabis Regulation Branch or the Serving It Right program.

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